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Bridal Bust: When the Perfect Dress Remains Elusive By Amber L. Gillette Blogger |
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From
the busy street, she walked confidently through the glass double doors
flanked to the left and right by a group of women with intent eyes. They
knew what they came for.
The mission: find a wedding dress for bride-to-be Chelsea Day for under
$800. The women came to David’s Bridal in Bowie, Md. to find the perfect
dress. They knew it will be a challenge to please the bride, but they
were willing to try.
Day, a
24-year-old from Laurel, Md. is planning her wedding to fiancé Ken
Reinhardt on May 8, 2010. The couple has been together for three years
and plans to move to Alexandria, Va. after the wedding to be closer to
Reinhardt’s family. Day has never tried on a wedding dress before.
“I want a
dress that is going to make me cry,” Day said as she speaks to Deborah
Wheeler, her consultant, about what she wants. She said she wants a ball
gown for her wedding.
Buying a
wedding dress can be a stressful endeavor, especially when the bride
does not know how to find the perfect ensemble. With the guidance of
Wheeler, a bridal consultant at David’s Bridal with over 10 years of
experience in the wedding industry, brides can use these five tips when
considering a purchase.
“My best
piece of advice for brides is to keep their mind open,” said Wheeler.
“With an open mind, anything is possible.” Wheeler said many brides come
in for the first time and they do not know what they want or what would
look best on their body. “It kind of makes my job easier when the bride
is not super picky,” Wheeler said.
One of
the most important things to consider when a bride is trying to find the
right dress is to discuss what the budget is and not over spend, Wheeler
said. Wheeler contributes many showroom floor arguments to people who
have not communicated their expectations on the price of the gown.
“After I
find out the bride’s budget, I always ask what the ceremony and
reception are going to be like,” Wheeler said. Knowing these details,
Wheeler is able to show brides what styles would compliment the overall
tone of the wedding. “A larger ball gown typically does not work for
weddings taking place outside on a beach,” Wheeler said.
Another trick of the trade is shop with trusted friends. While the bride
ultimately decides if the dress she is wearing is “the one,” a few extra
sets of eyes can give different perspectives the bride might encounter
on the wedding day from guests.
“I do not
like when brides come in alone because they lose the experience they
might otherwise get with friends or family,” Wheeler said. “When they
are alone, brides tend to be less critical and just go with a dress
because it is the right size.”
Wheeler
suggested shopping between six to 10 months before the wedding in order
to leave time to consider different options. The extra time also saves
money because the designer does not have to rush to complete the order.
“At
David’s [Bridal], we only ask for a few months because we have such a
huge stock, but other places need a lot more time because each order is
made when the order comes in,” Wheeler said.
Day tried
on 11 dresses that day, varying in styles from chic silk dresses to
others that looked like a cupcake. None of the dresses she tried on that
day made her cry though.
Day
walked out of David’s Bridal with a less confident look on her face. Her
wedding party looked exhausted as they retreated to Day’s home. |
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